Sorry for the double post but edit time expired.
'97, 4.0L, 133K, auto, 4WD, 3.55:1 gears w/locker in rear, tuned (NGK V-Power plugs good quality 8mm wires, clean TB, new IAC and TPS), 235/75R15 AT @33psi, stock suspension, 87 octane, Spectre air filter, full synthetic oil everywhere, stock exhaust, original upstream/downstream O2 sensors. Long term computer average (combo city/highway mostly city and driving like an old man that I am) with odometer error correction for taller tires= 13.8 mpg.
Thinking about:
Replacing upstream O2 sensor
Replacing stock w/4-hole injectors
Replacing plugs with Champion copper
I'd do a lot of work and spend some cash if I could even get close to some of these 20+ mpg claims.