Pretty much. Hit or press the threaded end.
The lug stud looks like a semi-headless bolt with splines under the "head." The "head" is rounded, and serves to keep the stud from being pressed too far into the hub - and the splines are an interference fit to hold it in place.
There are two ways to get the thing out in your driveway -
1) Wallop it with a heavy hammer. Make sure you jackstands won't move, or you're parking on the rotor! You don't have to drive the full length of the stud out - just about the thickness of the hub flange should do it.
2) If you have removed the hub (I find this easier, but that's just me,) you can use a socket that will fit over the rounded head to "catch" the stud, and use a vice or a C-clamp to press it out. I like this better - but I dislike beating on my trucks.
There's one good way to install a stud -
1) Use a (deep!) socket that will fit over the stud freely, and use a vice, C-clamp, or shop press to press the thing in until it bottoms out.
There's another "shade-tree" way to do the job...
A) Use a nut that fits, or the flat side of an open-ended lug nut. Stack some washers on the stud (a little grease on the faces will help them slip) and tighten the nut. You'll have to crank fairly hard after a while, but you should be able to develop enough pull to bottom out the head on the back of the flange.
I like to press mine in - gives me more control. But, again, that's just me...
5-90