I shop at O'Reilly because my dad has an "installer" account there and I run all my purchases through it to save a little dough. In the both towns in which I've lived, there has always been a huge difference between VatoZone and O'Rielly. Vatozone frequently hires high school girls and other equally inept parts desk workers.
However, for the most part, I've been fairly satisfied with the knowledge of O'Reilly parts workers.
Sadly, in my home town one of the parts counter people used to own his own parts store, but it went out of business after O'Reilly came in.... now he works for the company that put him out of business.
Before Vatozone and O'reilly came to my home town back in east Texas, everyone shopped at NAPA, and Car-Quest. NAPA went out of business soon after O'Reilly and Vatozone came in...
I will agree that NAPA guys know their stuff, and sell good parts, I just can't bring myself to pay the premium. Also..their website sucks.. it doesnt tell you what parts are in stock.. or which stores have it..
When I shop at O'Reilly, I've already looked the parts up online, and written the part number down, so I walk in and give them a list of part numbers, they type it in, and get me my crap.. That way I can avoid all the "what's this going on?" "is it a compact cherokee?" "4 cylinder?" Sadly, most of the parts counter ppl know the year of my cherokee and my account #....