Good looking website, John. I think you should include as little bio about yourself. Your years in automotive and training, how you got into automotive and how it ties into your off-road hobby, and a little personal about the wife and kids and the friends and supporters of automotive/off-road and how they've inspired/influenced you over the years. I like the fact that yours is a family business, not a corporate shell of revolving assclowns who couldn't give a rip about the customer. You could even throw in a word or two about Jason and Eli, at your own risk...