Google -'jeep cherokee fuel pump install' . 1st one should be lunghd.com how to...
about half way down is picture of pump installed "View of twist Lock Ring".
Note that the little stop tabs are against the 'fingers' of the tank flange and lock ring is under the 'fingers' all around.
See GoJeep fuel tank mod for pictures of tank lock ring being turned, (Except use non sparking tools!)
If you have to restart the ring be sure fuel is less than 1/2 tank to avoid spill.
Ring should 'start' by hand all three places then tap on around to fully lock
(again if the stopper is not in the recess inside tank will tilt and cause problems.)
http://www.lunghd.com/Tech_Articles/Fuel_System/Fuel_Pump_Replacement.htm
I have to be honest here; I'm pretty confused. Are you giving instructions on how to loosen or tighten? Read the bits in the link and still pretty confused. Probably cause I'm not under there doing it as I read.
Are you saying my pump isn't in there firmly?