mtruckstuff
NAXJA Forum User
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- Lovelaand, Colorado
5-90 said:The XJ is also why you started seeing "AMC/Jeep/Renault" on dealership signs...
Not so.
The final body design was determined in a "competition" between AMC, Renault, and Guigiaro. Renault DID bring some needed technology to the table via their engineering relationship with Peugeot and Volvo.
During that transition period, AMC/Renault built "automobiles" badged as Renaults, that alone would be the reason for "Renault" being added to the marketing tools. I don't recall the word "Renault" ever having been used in conjunction with marketing any Jeep, including the XJ.
In any case, the association with Renault definitely had a lot to do with the development of the XJ, clearly the most versatile vehicle ever produced. IMHO
Paul