Anyone familiar with private brand tires? One tire dealer here in the NW sells Wild Country tires, which are produced by TBC Corp. There doesn't seem to be much on the internet (good or bad) concerning these brands. No issues on the NHTSA web site. There are quite a few people around running these tires, although I suspect its primarily due to this brand being a economical alternative to major brand tires. The Wild Country XTX have a UTQG of 500AB and a 50K mile warranty. They also appear to be meet traction tire standards, as they spout the severe weather (snowflake in the mountain) symbol. Tread pattern is VERY, VERY close to the B/S Dueler A/T D693. Considering the uses for my XJ will be road, sand, snow, and forest service roads, these appear to be a decent budget tire at $388 out the door (with road hazard, life tme rotation, balance, etc., etc.). That's about $60 under the Toyos and $170 under the Revos.