you could replace the multi-function switch (turn signals, hi-lo beams) and not change the whole column.
XJs have crummy headlight wiring and the lights are dim to start with. BUT, you need to figure out why you don't have high beams--if I am understanding you fully. Fix the non-functioning part first, then upgrade. You can get a cheapo Chinese headlight harness upgrade on eBay, but if you do that first and things aren't working right you won't know if it was the upgrade or still the same problem.
There is a three wire connector on the back of each headlamp. They corrode. Pull the connectors, clean the connectors and the spades on the rear of the headlamps. While there, test the female connectors that you pulled from the headlamps. Each has three wires. One is a ground, test it with an ohm meter. The other two are Hi and Lo beams, test them with a voltmeter. Fix what is missing, working back from the headlamps. Once you have Hi and Lo lamps working, then consider a harness upgrade at that time.
Also, are you absolutely certain that both lamps are in fact functional?