Press release experience?

Does anyone have experience writing really nice sounding press release notes? Anyone can write an announcement but I do have to admit that it takes skill to write one that is both attention grabbing and informative.

If so, shoot me a PM: I got one that we need to write for the chapter

paging Dr Skwerly...

Lemme know what ya got!

Thanks folks! I got two volunteers that are going to take a stab at it.