In my (educated) opinion, Champion makes the worst spark plugs on the market, and NGK makes the best.
Champions perform very well for a few thousand miles (OEM for Jaguar in the old days), then fail. NGKs have a good, long life span, and performance doesn't drop off until wear is visible. They have a very flexible heat range that makes them very good for alternating between bouts of hard use and normal driving.
The evidence for this is visible on a 'scope as you watch the wear over thousands of miles.