Theres more to consider than just the number of rows. If the radiators were identical in everyway with the same dimensions for each tube, excep one had 2 and the other 3, then yea, the 3 row would be better.
Aluminum usually cools better than Copper (thats controversial) it also doesn't mean an aluminum radiator is always better than a copper radiator.
The quality of the material and construction can make a radiator perform better.
Like Mentioned, 2 rows that the tubes are 3/4" deep may cool better than 3 rows that the tubes are 1/3" deep. If you have equal total surface area for the tubes, "I WOULD THINK" the one with more tubes would cool better, provided everything else was the same.
I just got a replacement radiator, 1 row for my '95 2.5L XJ. The OEM was 1 row, so I figured I'd be OK. The aluinum radiator I got, was 1 row, but the row had tubes that are 1" deep, while the OEM's single row tubes were barely 1/3" deep, so I think its safe to say this replacement radiator will cool better than the original single row.
I got mine at
www.completeradiators.com for $108, remember that was for a 2.5L which is smaller than a 6 cyl. I would guess that you'd get a good radiator like I did for a good price for the 6 cyl as well.
I'm sure there are cheapo 3 row radiators out there that don't cool as well as quality 2 row radiators.