Grizzly edition

My xj has a sticker on the back that says "grizzly edition" with a picture of a grizzly bear. i have no idea what "grizzly edition" is and was wondering if anyone had heard of it before. just a curiosity thing.

It means don't takeit off road or like a bear it will take a shit in the woods on you

Probably a dealer 'special' where he charged an extra $1000 for the decal, kind of like jeep with that 'retro' us army TJ last year or two...