If a shop does it, I'd guess $150 to $250.
Actually, you probably can do it yourself. Wal-Mart, Pep Boys and all those places sell kits to make the change. You'll have to go to a shop to have any remaining R-12 pulled out of the system ("evacuated"), and at the same time they can check for leaks. Then you should replace the dryer -- that's the cylindrical canister down below the compressor. Once that has been replaced, just follow the instructions on the kit to recharge with the new stuff. The kit should cost about $30 and I think I paid $65 for a new dryer.
The a/c on my '88 just went south so I'll be taking a shot at it very soon.