First, back off (loosen) the parking brake cables -- a lot. Then adjust the brake shoes using the star wheels through the slots in the backing plates. You should tighten them up until you begin to hear/feel the drums dragging as they rotate, then back off two or three clicks.
After the shoes are properly adjusted, then you can tighten up the parking brake cable. The FSM shows a fawncy special tool with a dial that fits on a torque wrench to set it by tension on the cables, but for the rest of us -- pull the handle up about 5 clicks, then tighten the adjuster until the wheels won't turn. Take it out, road test it, apply the brakes a few times, set the parking brake a few times, then re-tighten if necessary. The parking brake should hold with the tranny in drive on level ground. Reverse is not as efficient, because of the geometry of the brake shoes and linkage inside the drums.