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Looks like the Rube Goldberg contest they have a Purdue. My pic was a little fuzzy, tho - what's the end result? It almost looks like something pressing a security system remote on a key...
I kinda like the "All car parts" angle, tho - way cool!
They got the wheels to roll uphill by rendering it that way. I'm 95% sure this is computer generated. It's hard to tell because of the quality - but I don't think it's real. Most of it is possible, and it may be a hybrid of real and digital; but the physics are wrong for it to be real (notice also the muffler rolling - travels at a steady velocity for several feet and then slows down noticably.) Still impressive imagination though!
Although, could the tires have had weights in them (or perhaps on the back of the rims out of sight) to throw the weight balance in the right direction? Similarly, could the muffler have been "modified"?
If nothing else, it'd be a cool physics problem to figure out how to get real parts to perform like that (or even to duplicate the ad as shown.
Rob
Edit: 5-90, it also looked to me to be a security remote at the end, although I'm not sure yet how the ramp actuator fits in.
Apparently the creators of the film, Peter Fischli and David Weiss, are masters at this kind of thing. The Way Things Go is a 30 minute film of a continous chain reaction made by these guys.
That is a very cool commercial, but what makes it better is that it really is all real. If you read the articles linked at the bottom it'll give you an idea of how they did it all. The tires were weighted so that they'd roll uphill. It took 606 takes over 4 days to get it right, and thats after months of planning.