I like Wix (Dana's brand), which "Parts Master" auto parts stores sell. I also had good luck on the old Metric 87 with Bosch and K&N, both of which gave a little higher oil pressure reading than the generic ones.
At some point a few years ago I took a saw to the contents of my used filter bucket in the barn, and found that the Bosch and K&N both had more pleats and stiffer material than the cheap ones.