Rocker Replacement?

I'm looking at a '98 for sale, and in the pics online, I can see that the driver's side rocker is dented pretty significantly. It's right behind the front fender flare, and is about a foot/foot and a half long - hard to tell, but looks to be smashed in a good inch or two. The surrounding sheetmetal/door either didn't get hit, or has been fixed.

My first question is if anyone knows how much a shop would charge to fix it properly. Seond question is just how much the structure is compromised with this kind of damage - significant/unsafe?

EDIT: This would be a daily driver, and I wouldn't do the square tube type replacement (saw those threads in the modified forum).

I've recently seen a thread about H.D. Offroad developing / selling a 3/8" rocker replacement. You might search for that thread. It would be a good option and prevent this type of damage in the future.

Fount it, it's 0.25" material !

http://www.naxja.org/forum/showthread.php?t=955985&highlight=offroad+rocker

Those'd be a great option, but looks like they're not making them anymore. Plus, I'd have to pay to have someone else do the welding and body work. Nice find, though.

could do rocksliders to

http://www.naxja.org/forum/showthread.php?t=972376&highlight=rocker+replacements