There are 3 or 4 good threads about oil on here...
Some discuss the "new" SM type oils...they have less ZDDP levels (basically zinc and some other minerals/metals) - lower ZDDP levels have a bad effect on "flat tappet" engines (like the 4.0L jeep engine), they dont protect as well. Some of the best oils that people recommend here are Delvac (which i think is made by Mobil1), Shell Rotella-T and Amsoil (plus some other Mobil-1 oils, but i cant remember which ones are good and which are bad). Chevron Delo oil might be pretty good too...
look for SL, or even SJ on the back of motor oil bottles - the 2nd letter has to do with the year that oil "meets the standards of" - if you can find oil with just SJ or SL on the back, and no SM, you should be doing pretty good....
Wix filters, purolator, mobil 1, Napa Gold, Amsoil, motorcraft.....all MUCH better than Fram. next time you change your oil, take a hacksaw and cut the top off of your Fram and take a look inside...