I have a preference for OEM Mopar coolant, it may be no different from standard prestone BUT it may be manufactured to specific requirements that may cost more money hence the makeup might be different from store bought over the counter.
Over the time I have been here I have read posts from members and others that have used other brands, some with OK results but a few with bad results. Me, I'm at 180,000+ miles, I used to drive by the jeep dealer daily so it was no big deal to pickup the coolant there. In the wifes Oldsmobile I used standard prestone, her water pump failed, engine overheated badly and warped the heads, ended up springing for a new motor. Last time I bought OEM from the dealer the price difference was less then $1.50 per gallon.